You can add magazine editing to the list of use cases for IBM's Watson AI technology. The Drum has released the first magazine edited using artificial intelligence (AI) following a partnership with IBM Watson to create the special issue. The magazine ... includes a number of features that involved the analytical functions that IBM's AI can provide in order to examine the role such technology can provide to modern day marketers. Watson has also been trained to answer questions put to it by industry luminaries around the insights of advertising legend David Ogilvy and a number of predictions around potential winners at Cannes Lions this year have also been made by the AI. Gordon Young, editor-in-chief of The Drum, commented: "The Drum was given the opportunity to play with the IBM Watson system to help create this issue and, as a result, much of our content benefits from artificial intelligence. You can judge for yourself whether that is better than our normal intelligence.